Research On Zhejiang Film And Television Industries' Development In The Context Of Cultural Creative Industry

Cultural creative industry as a late-emerging new industry in the global industry development, which is no longer just a fresh idea, but has a huge economic engine of the new economy. The tide of creative economy is sweeping the world. In recent years, China's cultural creative industries in the major cities have developed strongly. "2008 annual survey of China creative industries report" shows that China's entrepreneurs of cultural creative industry main business revenue growth from 49.51% in 2005 increase to 79.23% in 2008.â‘¢In 2009, in the context of the financial crisis, China's cultural creative industry bucked the market trend, both in the creation of value, or the quality of cultural services continued to show a good momentum of development. Some experts and scholars believe that the cultural creative industry will play a more important role in China's economic and social development and play a more important role.â‘£The strongly development of cultural creative industry in China, which gives Zhejiang film and television industry that as an important part of cultural creative industries brought vigor and vitality, to study the development of Zhejiang film and television industry in the background of cultural creative industry is currently very little academic related areas. Therefore, the paper research Zhejiang film and television industry from new perspective of cultural creative industry, although there will be some difficulties inevitably in the process of implementation, its sense is significant. The study carry out principle of the history and reality compared, theory and practice combined, learning and innovation intermediated, the of, looking forward to provide a new way of thinking in the development of Zhejiang film and television industry.Focus on cultural creative industry and Zhejiang film and television industry, this thesis is laid out in the following ways:Chapter One analyses and discusses the background of cultural creative industry development, Zhejiang film and television industry in the wave of cultural creative industry, and sorts out paper's research ideas and methods, overviews relevant literature at home and abroad, and thus have a clear text structure. This is not only the background of this study, but also a realistic basis proposed the development of Zhejiang film and television industry based on the background of cultural creative industry.Chapter Two hackles the status of Zhejiang film and television industry. The paper divides into three content to describe, that is Zhejiang film and television dramas, Zhejiang TV part drama, film and television activities in Zhejiang Province.Which pointes out that Zhejiang film television industry has developped over the past few years, already has a certain scale and strength, the proportion has rapid increased in the cultural creative industry's development, also has considerable status in the country, but there are still many problems.Chapter Three discusses the opportunities and challenges that cultural creative industry brings to.Some opportunities are:cultural creative industry brings policy and economic support to Zhejiang film and television industry, promotes Zhejiang film and television industry interaction and integration of resources, promotes the film and television industry in Zhejiang profitable diversification, benefits Zhejiang film and television industry to establish its own brand, provides new media industry professionals.Some challenges are:cultural creative industry gives the challenges to the spread of ideas, operating system, operation mode, communication content, personnel training methods of the Zhejiang film and television industry. Chapter Four focus on the development of Zhejiang film and television industry in the era of cultural creative industry, which is the focus chapter of this paper, which discusses five aspects respectively from concept innovation, system innovation, mechanism innovation, content innovation and personnel training innovative, then explores a new idea of Zhejiang film and television industry's development in the times of cultural creative industry.