Cultural Studies On The Intrenet Spoof Video

The intrenet spoof video is no doubt one of the most important cultural phenomenon of the new century.In 2006,the confrontation between an unnamed "grass root" Huge and Chen kaige who is the big shot of the film industry,is not just another entertainment gossip at the fun times.This confrontation,which is a major cultural events of our times,actually characterizes the rise and build-up--by means of the network--of the civil society which has been called"grassroots", as well as the values,aesthetic tastes, or even political concept clash and confrontation between the pbulic and the nationalistic elite at the sphere of culture and knowledge.And as a sign of this rise and build-up, as well as other intrenet spoof videos,is also the discourse practice approach by which the clash and confrontation can be expressed.This thesis tries to make a thorough inquiry of the cultural connotations of intrenet spoof video which is an important cultural phenomenon.The inquiry,which will be from a point of view that the civil society has been rising and it had Constituted a confrontation with nationalism and its elite, is founded on the specific research of a number of textes and with the help of Juergen Habermas's theory of the public sphere and zhu dake's study of generalized rogue science. While taking into account that the intrenet spoof video is mainly a"cultural revolt"in the field of cinema,this thesis will explore the values revelatory of the intrenet spoof video to chinese movie industry.There are three parts in this thesis in addition to introduction and conclusion. The introduction firstly makes a rough phenomenological scan of the intrenet spoof video which is a discourse feast in this internet age,then classify and define diverse videos on the internet. In this process,this thesis makes an special emphasize of the view that the intrenet spoof video is a confrontational folk cultural and aesthetic movement.Chapter 1, the rise of the intrenet spoof video.The genetische interpretation of the intrenet spoof video in this chapter emphasizes the importance of native"experiential world".From the point of"e"and"gao",this chapter addresses the reasons specifically at three dimensions: social changes, technological advances and business involvement.At the section"social changes",this chapter illustrates the rise of civil society and their discourse demands with Zhu Dake's rogue theory.The section of"technological advances"try to avoid purely technical analysis, instead,with grasping the use of a new "discourse weapon" by the non-governmental public,it talks about the emergence of network platform and the popularization of production technology.The last section"business involvement", introduced the theory of public sphere of Juergen Habermas, explores the possibility of internet as a critical public space,and explaines the driving force of the intrenet spoof video by the interactive between media capital and non-governmental public in this public space.Chapter 2, cultural connotations of the intrenet spoof video.Under the big theoretical framework"critical public space", the intrenet spoof video is regarded as practice of discourse interaction in the public space. This chapter study this problem by four points: grassroots position, speech therapy, skepticism, entertainment First.At the section"grassroots position", this thesis describes the intrenet spoof video mainly from the angle of ideographic practice by non-governmental public,citing rogue theory of Mr. Zhu Dake,give an specific exposition of the intrenet spoof video's rogue nature of discourse.This article also notes the promiscuity of rogue discourse. At the section"speech therapy",by borrowing the terminology"spiritual victory", this thesis describes the features of the intrenet spoof:"culture riot",and makes special interpretation from the points of discourse content and discourse rhetorical strategies. At the section"skepticism", this paper discusses the nihilism face of the intrenet spoof video, Pointes out the value orientation that doubting everything, negating everything, poking fun at everything,and the cultural resistance founded on public cynicism. At the last section"entertainment First", still from the angle of critical public space,this paper appreciates the participation in public life of the intrenet spoof video,however,it also points out the limitations of public space which is founded on modern mass media. This paper argues that media public space can not be a substitute for real political public sphere.Chapter 3, values enlightenment of the intrenet spoof video. Discussion of this chapter is based on the previous two chapters. In view of the antagonistic relationship between the intrenet spoof video and Chinese-style commercial films, this paper argues that movies which < hero > is their representative is taking the road of nationalism commercial,and the conflict between these movies and the intrenet spoof video Shows the contradiction between the film elite and grass-roots public. The solution lies in the changes of values of Chinese-style commercial films, respecting people's will and Universal value. This chapter also takes into account the way out of the intrenet spoof video, pointed out that the acceptance of business incorporation is the only way to continue the development.At last,this article also has a brief discussion of the phenomenon of "cottage".This paper argues that "cottage" highlights the further strengthening of civil society and its further association with the commercial capital.Conclusion section of the paper summarizes the viewpoints. This paper argues that the intrenet spoof video,which as a cultural representation of the development of Chinese folk public thought,will be beared in mind by history.