Inquiry Of The Protection And Inheritance Of Intangible Cultural Heritage-set The Mountains Rivers Show As An Example

A nation's intangible cultural heritage is her unique living memory of national spirit of all the people. To face the impact of "globalization" and "integration" to the non-material cultural heritage protection and heritage are necessary conditions to pass down the culture of a nation. In this context, The Mountains Rivers Show captures the culture imagery of eight most representative ethnic minority areas of the national in Yunnan. Performed in the form of poetry-dance it shows the World Heritage Site of Lijiang, World Natural Heritage and the rich Memory of the World Heritage cultural resources all at the same time and space to the Chinese and foreign tourists, with high aesthetic and commercial value. As The Mountains Rivers Show achieved great commercial success it triggered a paradox which is this adapted art of drama destroyed the "original ecology" of culture at the same time. This paper intent to study The Mountains Rivers Show using below theory of art such as semiotic, poetic dwelling, carnival discourse accepted-aesthetics etc.Chapter I tell the content, overview and background of The Mountains Rivers Show. The Mountains Rivers Show implied in the national folk culture and art to detailed described 4 chapters. They are Introduction, Mountain, River and Love. It points out and provides a new idea for people to heritage the intangible culture heritage in the living state. At the same time, the commercial success The Mountains Rivers Show has achieved and the culture it has relied on are inseparable from the ancient city of Lijiang, which provides a cultural space to the overall protection of intangible cultural heritage.Chapter II interprets the art style of The Mountains Rivers Show. It compared the original cultural and artistic characteristics with adapted drama art. It explored whether the adapted art form destroyed and threw away the "authenticity" and soul of their culture and art. It has won the market and reputation, but also suffered a paradox. What is the meaning and value of it?Chapter III expresses The Mountains Rivers Show in the angle of modernized and experienced-aesthetic. It diagnosis the marketing strategy and the aesthetic psychology of the audience of The Mountains Rivers Show while pointing out that the great commercial success is actually an carnival under the background of popular culture.Chapter IV use semiotics, "poetic dwelling" and other literary and art theory to multi-dimensional interpret The Mountains Rivers Show from both positive and negative aspects.Conclusion: The paradox which caused by the commercial success of The Mountains Rivers Show have some inspiration to today's preservation and cognition of traditional culture. Facing a story of obtaining commercial success while the existence of utilities and conflict between such a modern and tradition culture use literary theory to analyze the underlying deep-seated meaning and exploring how to protect and Inheritance of Intangible Cultural Heritage has far-reaching significance.