On People-Oriented Conception In Chinese Book Design, After 1990

Stepping into 1990's, the transformation of concepts and technical as well as the prosperous market economy create enough room for China book design.At the same time, the readers who are receptors of book information,lost in such a market revolution.My paper focus on the change of China book design in recent 20 years,analying the authorative works with a conclusion that book design pays more and more attention to the idea of people-orientation,and describing the idea in detail.The thesis infers that the Book Design with people-orientation aims amusing reader through the acquisation of target readers at various levels. And by using different design elements and expressions,designer try to be compatible with readers'reading habit and to satisfy the readers' spititual need.lt also analyses the difficulties and problems in applying the idea to reality,and gives some suggestion in the hope of that it will be a reference for Chinese book design in nowadays.