On The Situation Of China's Top Brand Products And Its Countermeasures

The significance of developing as well as strengthening China's top brand isbeyond the economic field. Furthermore it is a political issue, which would influenceChina's future global Stature, Since China will come back to WTO in the ear future,she will be more and more closely related to the world market, which makes the issueof developing China's own top brand more and more urgent.First, the edicle analyses the meaning and feature of top brand, then it laysemPhases on the necessity of developing top brand from different angles and layers.Next it points oul all kinds of problems in developing top brand of China. At last, thearticle tries to find out the counter measures to develop china's top brand briefly frommacro (the government's) and micro (the enterprise's) points of view In themeantime, it states that developing top brand is a systematic project that needs thesupport from the whole society to make more and more China's top brand step intothe world market.