Study On The Demand And Competition Of Elevator In GuangZhou

With the development of economy and the improvement of living, there are more and more elevators put into use in Guangzhou. This paper summarizes the elevator-industry status, explains its exterior influential factors and the analysis of its business operation and value chain. The relationship between the economy, real estate and elevator-industry in Guangzhou is explained in the paper. Here, also set up a forecasting model of elevator- demand, which based on the analysis of GDP and the yearly elevator抯 output from 1980 to 1999 in Guangzhou. And than, the market demand and types of elevator in 2000 are forecasted. The paper also analyzes the competition situation of elevator market in GuangZhou, compares major brand on size, quality, price, after- service and market share etc. After the expatiation upon the competition strategies of major elevator enterprise in Guangzhou, it ends by putting forward the marketing research and strategy.