The Marketing Analysis And Strategy Planing Of Chengdu Mcil Radio Communication Cable Company

Coming into being in end 19th century and early 20th century,marketing theory is one of the most important guidance for transforming management mechanism,improving market share,increasing the international competitive ability and economic efficiency of Chinese enterprises in the socialistic market economy reform.Enterprises strategy can be regarded as a systems engineering involved in enterprises management mechanism,conception and outside environment. The leasders should improve the key competitive ability to make the enterprises get the invincible (advanced) position in the complicated and fierce market competition through establishing the strategy and bring it into effect.According to the environmental theory,demand theory,Potter's theory,product lifecycle theory and other relative theories,the thesis has completely and externally analyzed the product market situation of CMRC,made sure of the product orientation,found out the strength and weakness of the enterprise,based on which established effective strategy to provide decision-making reference for the enterprise development.The seven chapters of this thesis are basicly in the order of analyzing the industrial enviroment,then completely analyzing the mentioned enterprise and bringing forward the relative marketing strategy and enterprise strategy finally. According to the principle of impersonality,reality and logic,I have made further investigation and research with consulting a lot of learning materials during the composing. At the same time,I have got further understanding of the relative knowledge and developed the way of thinking.