A Study On E-Marketing Based On The Background Of E-Commerce

It is a great innovation that Internet came forth and developed quickly.Internet affects every aspect of economy and life. The fact indicates that Internet will become the most important carrier among the commercial and indispensable tools in the daily life. Under these conditions, how to make use of Internet effectively to conduct the inter-marketing and integrate with traditional marketing becomes the principal subject in the innovation. Therefore, it is focus of attention that how to achieve the fixed goal through e-Marketing based on the background of e-Commerce at present and in the future.So this paper will unveil the veiling of e-Marketing in the environment of e-Commerce and discuss how to integrate with traditional industry. Combining theory and practice, this paper probes into enterprise road of development in the new marketing environment, e-Commerce background.This paper is separated into three parts:Part I introduces marketing environment concerning to e-Conimerce and indicates the application of e-Commerce is a favorable weapon for enterprises to exploit market and optimize procession.Part II is set out from macroscopical point of view. It analyzes how enterprise develops e-Marketing and puts forward detailed tactics.Part Ill starts with the angle of concrete industries. It emphasizes to introduce how auto industry, including auto parts industry, applies e-Marketing, the important part of e-Commerce. And it brings forward detailed marketing tactics according to the situation of e-Marketing development.