Practice And Study Of Laitai Flower Circulation Market: From Experiences Of Holland To Auction Practice In China

In the first instance, the author analyses the general developing trend of world flower industry at present emphasizes on Holland flower industry and summarizes the successful experiences. And then, introduced the advantage experience, trading means and equipment of flower circulation of Holland. Took a trail in Beijing Laitai Flower Market to invest and evaluate. To find out the incisive point of flower trading system between China and the international world, by link to the current situation and the problems of our flower industry depending on the theoretical investigation and the trail result. At the end of the article, the author point out the viewpoint and suggestions to set up and consummate Chinese flower circulation system, especially on advancing the flower trading system, in order to accumulate experiences for Chinese flower circulation, further more for the development of the whole flower industry.The final primary investigation result are as fallow:L.By collecting and analyzing the information, the study shows: at present, the flower industry develops smoothly on producing consuming, and trading in the world. It displays multiplier-developing trend on flower producing and consuming. The major flower producing areas incessantly shift from developed countries to developing countries. The developed countries adjust their flower industry developing strategy incessantly-to emphasize breeding the new varieties, producing peculiar seeds, seedlings and top grade flowers, against the rapidly grew up in the third world countries.2.The reasons of flower industry development of Holland: at first, it depends on the advance of producing technical. Secondly, by the highly developed agriculture cooperative organizes and their effective operating the growers divide up the work as well as cooperate, to reduce the inner competitions and then to develop the production efficiency. The third point: they set up the perfect flower circulation system. The auction is the major system of many kinds of flower trading. Auction brings more choices to the suppliers and the wholesalers. The price is formed basing On fair, open, equitable and competition. It reflects the value rule sufficiently. The inspecting and claiming policies of the auction controls the trading actions--either to the sellers or tothe buyers. It gUarantees the profit of the three pats --- the suppliers, the wholesalersand the market runners.3. The auction trail in Laitai proves that: it is worthy to utilize the flowercirculation experiences and auction system of Holland for reference in China. At present,China has aiready had the basic conditions of setting uP an advanage flowercirculation system. So the author suggests trying oUt, put into operation andconsummate it step by step, in the major flower producing regions and major flowerconsurning regions depending on the local sit'Uations.4. Flower auction has the fOllowing advanages: TO enable the realization of anequal, fair and open transaction; To normalize the fresh fann and sideline products fromdisorder sitUation; TO establish a highly efficient circulating mechanism so as to keeptrack of intemational; To improve product qualities and promote the development of theindustry; To effectively protect benefits of manufacturers, dealer and consumers.