Managing Marketing In Order To Develop——Teli Company Releases A New Generation Of Mobile Phone C

The article is a comprehensive case, composed of case description and case analysis.The first part describes Teh Company's background, mobile phone technology development, the phone market at the present, Teli's new products and how Teli launches the new phones at thecondition.The second part makes a whole analysis to the case with the marketing management knowledge, analyzing the marketing chance, researching and choosing the target markets, developing marketing strategy and designing 4P's,so as to give a systematic marketing management guidance.