Hengxin Tourism Resory——Program And Implementation

This paper is a case about strategic management of Hengxin Resort Ltd. It consists of two parts: the case study and the case analysis. In the case study: Mainly depict the program and implementation of Hengxin Resort Ltd. Three years past, it has become a famous resort in Guangdong province which combines tourism with hot spring, sport and national custom, At the same time, the author list main issue that occurs during development period. The case analysis part: Based on SWOT analysis tool, analyzes the resort抯 environment, in the end of the paper, the author propose some thinking of solving problems.