The Study On Government Functions In The Development Of Rural Tourism In Dazhong Lake Town

With the development of productivity and the progress of science and technology,people are gradually liberated from the tedious work and devote more time to life.Tourism,as a choice of leisure and relaxation,is becoming more and more popular.We noticed that during the Golden Week,a large number of travelers brought about traffic congestion,accommodation difficulties,scenic overload,tourism experience decline and other issues.Therefore,more people are willing to choose short-term travel in rural tourism.Recently,there have been many "Pastoral" Reality Shows which have received great popularity,which is the reflection of this phenomenon.However,rural tourism faces the problems of single development mode,insufficient cultivation of additional products and low overall quality.There is a sharp contrast between the growing rural tourism market and the predicament of rural tourism development.It is of great value and significance to examine and reflect on the common problems in the field of rural tourism development.In this paper,the government-led rural tourism as the main research object,according to the research ideas of putting forward problems,analyzing problems and solving countermeasures,comprehensive use of a series of investigation and research methods,Yancheng City "Great Longitudinal Lake Tourism Resort" in the development process of government functions are analyzed.In addition,by comparing the management systems and policies that are worth learning from in rural tourism at home and abroad,the paper puts forward some suggestions to optimize the government functions in the process of rural tourism development.The government should perfect the functional management system,strengthen the supply of public goods,improve the relevant policy formulation,promote the supervision measures of the surrounding industries,and strengthen the means of publicity and marketing in the scenic spots of Dazong Lake.In order to promote the healthy and sustainable development of rural tourism in Dazong Lake,the functions of the government should be optimized during the exhibition.