Customer Relationship Management Of Jilin Chemical Industrial Company Ltd.

With the development of marketing economy, the market trends to varsity, requirement of the customers trends to personalization, Marketing competition is extraordinarily sharp nowadays and Enterprises penetrate the marketing theory into research of strategic contrivance, resources planning, human resources, customer relationship management (CRM) as well as internal and external environment It provides the foundation to CRM that information extent, office automation degree, improvement of management level. The concept of market economy deep into everyone, which make the emphasis of advanced enterprises transfer from with the center of products to with the center of customers. Therefore, CRM becomes the important factor for enterprises forming competitive advantages.CRM research is the highlight topic in the field of marketing research. How to operate the customer asset efficiently, to develop, maintain, apply and accrual will play an positive role.The paper with the background of Jilin Chemical Industrial Company Ltd., adopting CRM theory, can help enterprises develop, obtain and maintain customers extremely, and make enterprises progress steadily via analyzing assets and problem of customers. In the chapter 1 "Instruction", the paper begins with researching background, significance, content of CRM and the paper's contributions, and make readers understand the researching clue clearly, which play an guiding role; In the chapter 2"Theory summary of CRM", to stress the development of CRM theory and technology, as well as CRM application domestic and abroad, which is the theoretical ground of this dissertation; In the chapter 3"JCIC CRM current situation and existing problem", mainly in view of JCIC, to analyze its circumstance faced with, present CRM situation, which foreshadows the continuous chapters; Following closely in the chapter 4 "JCIC CRM program", to put forward to improve enterprise situation through makinguse of CRM theory, and extricate JCIC from a predicament, which state from these aspects of collecting customer information, recognizing and selecting customer, emphasize to take customer as the center, enhance customers satisfaction and loyalty; In the chapter 5, to propose the relative implement suggestion that enterprises not only have perfect CRM scheme, but also have the platform to carry out the scheme, that is:: rebuild the concept of customer service, perfect the organization of customer management, furniture the team of customer management, enhance customer's credit management; hi the chapter 6 "Conclusion", to reaffirm CRM theoretical importance, point out that CRM system is only a profitable means focusing customer, we should use it reasonable instead of dependent on it fully. Because management is a kind of communication person to person after all. At the same time, emphasize the majored content and measurement to implement CRM, to create a win-win situation both customer satisfaction and enterprise economic benefit, and thereby reach the author's purpose of researching and suggestion.