A Research Of The Developmental Strategy Of Coke Terminal In Tianjin Port

With the ever-deepening economic reform in our country. It is becoming greatly concerned and valued by entrepreneurs in China that strategic management theory should be studied and availed to guide the operation of enterprises.Coke Terminal is one of the key strategic programs in this port and a national project as well. To well manage the Terminal is to help make the port into a modern and international one with advanced facilities, multi functions, scientific management, leading efficiency and a beautiful environment.This paper mainly analyzes both the strategic situation of the Coke Terminal operation and the forming and the developing tendency of source of goods. As for the existing problems and the possible difficulties relating to the operation of the Terminal, this paper states a strategic target, a focus working point and some would-be workable measures. In this way , it can be said that the paper may provide a basis for policy-making of the company.