| As a middle-small sized enterprise in the industry of carbon in China, Qingdao Orient Industry Co., Ltd, has to face up to the opportunities and challenges brought about by the varieties of internal and external environments, and draws up its strategy of existence and development properly so as to be winner in the heated market competition. It has important practical significance for the research of the thesis to this event.First, the thesis starts with the varieties of external environments of Qingdao Orient Industry Co., Ltd. It analyses the actuality and demanding forecast which based on lots of detailed datas to its relevant industries of Carbons Silicon, SteeK Calcium Carbides Phosphorus. And then it makes a comprehensive analysis to its main competition opponent-Shanxi San-Yuan Carbon Co., Ltd. Meanwhile it also makes a systematic research to external opportunities and threatenes -, internal superiority and inferiority of which has been confronted with.Second, based on the research and evaluation of internal and external environment of Qingdao Orient Industry Co., Ltd and its products, it uses the method of research based on basic theory and method of "company strategy management", draws up the strategy and strategy aims of year 2001-2005 of this company which abbreviates the strategy of "12113" and "1112", and the aims of total sales233,630,000 yuan; profits 25,700,000 yuan; capital assets 257,000,000 yuan.To meet the needs of accomplishment of the aims, the thesis makes a deep research in follow four aspects: Marketing, Basic and Production Management. Financial Management and Human Resource, and also puts forward thinkings and projects separately.Finally, the thesis sums up primary thinking and countermove of the development strategy of Qingdao Orient Industry Co., Ltd. In the meantime, it has certain reference to other middle-small sized company when they have a direct guidance to the development of Qingdao Orient Industry Co., Ltd.Tao Yu Wei(MBA) Directed by Wei Wei...
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