DFMC Transmission Ltd.Co.Product Scheme And Practice Research

This paper define the theory of product combination ,product life cycle product innovate ,product system,product entity scheme,product market analyse,product development scheme,product price scheme,product place scheme,product brand management. Connect practice,analyse products actuality of DFMC transmission Ltd. Co. And consult the demand of auto market .Apply Statistics ,Stage,Technique innovate,Marketing,Industrial economics,Product management and Stratecis brand management to discover problem,analyse problem ,solve problem.DFMC transmission Ltd. Co. Change from scheme economic to market economic,become a comparative independence corporation from only produce gearbox plant. DFMC transmission Ltd. Co. major produce EQ140 gearbox which match to DFMC. Product unity,no design team. As the change of demand of auto market,DFMC transmission Ltd. Co. need to adjust product group,to adapt the change of market . So DFMC transmission Ltd. Co. found product development department to sovle the illegitimate products group of " no light transmission and less heavy transmission" ,to cement DFMC market and to expand external market. Because gearbox is one unit of automobile,natrully,it depand on vehicle and engine advance. Enterprice want to advance ,need "better frame ,fine leader,good product" ,DFMC transmission Ltd. Co. marketing around 6P ,for product,price,place,promotion,political power and public relation. In nowday's merchandise economics,product become to the core of the competitive market . DFMC transmission Ltd. Co. regard product management as strategy,and quickli develop A71,A87 ,A93,A100,A121D,A121J,A121Q,A130,A148,A164 etc. Series gearbox. For exsample," slow an half pulse" development A148 gearbox ,aim the shortcoming of competitors,use bigger press angle,all splay tooth,improve gearing intension and drive smooth;use inertia tooth link synchronizers which have rapid synchronization with reduced effort,improved engagement conditions,increased performance and service life etc. Advantages. Combine promotion,political power,public relations and the same price to expand place,to increased the market. Science and technology is productivity,so as product strategy. According to the theory of product life cycle,do product management better,achieve "advance generation,development generation,prefabricate generation". Close market ,to do market analyse and benefit analyse,respect product development scheme,strict product development program,utilize price to expand place. To perform large,strong,fine of DFMC transmission Ltd. Co. modern transmission family,finally,achieve brand manage.