The Study On Marketing In Corporate Banking Business Of Bank Of Chins,Henan Branch

This paper starts with analysising the operation benefit of the corporate banking business in Bank Of China Henan Branch,and then it puts forward a research issue-it is urgently need to develop marketing in corporate banking field. This paper deeply studied the exterior condition by analysis macro economy,finance environment,finance policy,the inter-bank competition,the effect of enter WTO,credit setting,governing law supporting,sums up the integration effect to corporate banking business from the exterior condition. After that,this paper also studied the interior management and operation by analysis marketing propose,strategy combination,risk control,interior framework support,asset quality and vocation fabric. By this method,this paper makes analysis of the problem in corporate banking marketing of Bank Of China Henan Branch,and linking the enterprise reconstruction theory and banking reconstruction practice,this paper designs a reconstruction format of actualizing commercial bank marketing-customer management system and gives a good case study.