Customer-oriented Bank Marketing Discussion

This text is to the preliminary discussion of bank marketing of our country, its purpose is directed against management environments and one's own states of the Chinese banking at present, Propose that the bank of our country should develop bank marketing, satisfies and create customer's demand, Set up regard customer as center and serve at means, benefit at purpose modern bank marketing system, Could improve its competitiveness in the invincible position against fierce financial competition in new century.This text divides four chapters altogether, chapter one introduces the marketing of the bank, has introduced the definition, characteristic and task of marketing of the bank mainly, With the development stage for marketing of the bank. Chapter two after the analysis to the idea of the bank, have recommended marketing of type bank that" the customer-centric" in detail. Chapter three after the analysis to the marketing current situation of bank of our country mainly, find its opportunity and ?challenge and the necessity of the implementation of the " customer-centric " bank marketing. Chapter four has explained deeply that Implement the concrete way and method of the " customer-centric " bank marketing. Because my bank marketing studies is still very ripe, in addition bank want and control who macroscopic pay are waited for by financial supervision by marketing, So this text may have a lot of unripe places, I hope that the reader administrates criticism and make a comment.