Based On Sales, Discussion On Evaluation Of Advertisement's Effects

Nowadays advertisement plays an important role in social economy. As a scientific subject, advertisement reflects some rules about economy. Yet, there is not a feasible method of evaluating the advertising's effects.Based on my knowledge and working experience about advertisement, the thesis analyzes the theory how to evaluate the advertising's effects. For one thing, it compares some methods from foreign countries and our country, then gets the method of STAS Differential. For another, the thesis goes deep into the analysis on originality, media, and marketing. It proves that the evaluation is not so onefold that, by learning it, we know how to do a good advertisement. To some extent, the thesis is helpful to someone make decisions on advertisement.