| In the part of case writing, we are talking about OOCL (H.K.) Ltd. under a dramatic changing environment of global shipping industry, carrying on the whole group's strategic objective to develop China, was engaged in the fast growing Pearl River Delta market, but facing the situation of a decrease market share in a severely competitive situation, how should the company react to secure its position?In the part of case analysis, aiming for problem solving, the article begins with analysis of market situation and company's situation, then try to formulate a series of strategies to regain market share, together with how to apply 4PS marketing mix to make the strategies in place.
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