Guangzhou Railway Group Passenger Marketing, Market Positioning And Marketing Strategy Research

This paper, based on the theory of marketing and the theory of enterprise strategy, aiming at the characteristics of Guangdong Provincial market of passengers transportation, systematically analyzes the opportunities and threatens, superiorities and weaknesses that Guangzhou Rail (Group) Co. will face in Guangdong districts during its management and distribution of passenger market, and classifies and settles the position of objective market of Guangzhou passengers transportation by rail, and further suggests the strategy of management and distribution of market of Guangzhou passengers transportation by rail, including strategies of production, of price, of distribution and of promotion and etc. At the ending part of this paper, the writer summarizes the strategy that Guangzhou Rail passengers transportation should take in Guangdong Province.