The Practice Of Marketing Strategy In China Of Vidolin Healthy Food

This case mainly introduces and analyzes the practice of healthy food of Chongqing HEKANG Pharmaceutical Company in China. From the introduction and review of VIDOLIN healthy food products' background, marketing masterminding, marketing management and spread in China, a real and lively case comes out.According to several years' working experience in HEKANG Group Company, author not only collected and cleared up lots of information and datum, but also consulted colleagues who ever worked in Sales Department to ensure the impartiality, reality and credibility of this case. From this case, you can feel the complexity of the marketing environment, and its influence to market expanding of the company. Following analyses and discussing the success and failure of VIDOLIN's marketing activities with marketing knowledge, the author hopes HEKANG Company and readers can benefit from this case.