Promoting Enterprise Continuous Development Through Management Innovation

Management is a long-lasting theme for the enterprise development. With the advancement of science and technology and the development of economy,the management innovation has become a worldwide trend as the complexity and the uncertainty of the environment,in which the enterprise is,keeps increasing. Drawing more and more attention from varied enterprises,the management innovation has turned into a vigorous measure in enhancing the competence and promoting the development of the enterprise.The paper depicts the concept,the main thoughts and the content of the management innovation and explains the significance of the innovation thought in the enterprise development. The paper also makes a conclusion on the domain that the management innovation involves in,which embraces system innovation,idea innovation,organization innovation and method innovation. It analyzes the methods for the management innovation from three angles of the principles,the thought innovation and the innovation activities. Analysis is also made on both the interior and the exterior challenges faced by the state-owned enterprises and the non-governmental enterprises. The paper also contains the case analysis on Shanghai Radio and TV Co. Ltd,which concludes the company's achievements in the field of management innovation. Finally in the paper,the writer explores the development tendency and the prospects of the management innovation.