The Research And Application On A Customer Relationship Management System Of Real Estate Enterprise

With the development of Internet technology and information technology, electronic commerce is being applied in- more and more fields. In the era of electronic commerce, traditional enterprise resources such as quality and price of products won't bring new competitive power to enterprise in vehement market competition, and clients will become most recourses of enterprise. As a part of electronic commerce, Customer Relationship Management is a kind of management concept regarding clients as the focus of management and can efficiently improve the whole operational efficiency of enterprise.The thesis elaborately introduces the general theories of Customer Relationship Management (CRM), analyzes the systematic infrastructure and functional modules of CRM according the reality of real estate, summarizes business flows related to CRM, brings forward the solution to the automatic process control of real estate enterprise. Furthermore, the thesis deeply discusses the storage and integration of data and the processing and analysis of the information in the CRM of real estate enterprise.