A Study On The Exploitation Of The Folklore Resources In Chongqing

Folklore tourist resources are most important and active factors in tourist resources. Nowadays, the folklore tourist becomes more and more popular in modern tourism. From the aspect of developing Chingqing's folklore tourism, the author makes an all-round investigation of Chingqing's folklore tourist resources, analyses the problems of the exploited and put forward an overall idea and guiding principles about exploiting Chongqing's folklore tourist resources in this thesis.This thesis consists of two parts: preface and main body.In the preface, the author expounds the importance of exploiting folklore tourist resources and developing folklore tourism to the tourist industry, points out the significance of realizing the goal of Chingqing tourism by it, and looks back on some of the recently representative works about the exploitation of folklore tourist resources in Chongqing.In the main body, four topics are expounded.I . Folklore tourism resources in Chongqin. In this part, the author summarizes the major types of the folklore tourist resources of Chongqing, introduces the representative folklore tourist resources, and then analyses the main factors, such as geographical environment,migration, economy and so on, which affect the formation of folklore tourist resources in Chongqing. This part also sums up their characteristics. Thereby, the author draw an elementary outlook of folklore tourist resources in Chongqing.II. The present conditions and problems of the exploiting folklore tourist resources in Chongqing. In this part, the author roughly sorts out the exploited product of the tolklore tourist resources, then sums up and analyses such exploitingproblems as following. First of all, the folklore tourist products are few and most of them depend on the other tourist products. Next, the products arn't rich in type. Then, folklore connotation isn't deeply excavated and there arn't products of first-rate quality. Eventually, a good plan can't be made and people exploit the tourist resources individually. So, the products are scattered here and there.â…¢. The overall idea of exploiting the folklore tourist resources in Chongqing. In this part, learning from experience of the exploitation of folklore tourist resources at home and abroad, the author puts forward such suggestions as following. Firstly, the notion of folklore tourism must be set up and the folklore culture must be thoroughly excavated. Secondly, propaganda of folklore tourism must be strengthened and folklore tourism personnel must be cultivated. Thirdly, the products of folklore tourism, which reflect the folklore culture of Chongqing, must be exploited in an all-round way, for example, folklore culture village, folklore festivals folklore goodss folklore services the line and area of folklore tourism.â…£. The principles of exploiting the folklore tourist resources in Chongqing. In view of the main problems about the exploitation of folklore tourist resources in China, the author puts forward the princiooles, such as creativity, suiting measures to local conditions s cultures preservation and tourist center.