A Study On Exploitation Of The Tourism Resources In Dalian

From the angle of the further development of Dalian' s tourism ,this dissertation firstly makes a full-scale investigation of the field of Dalian' s tourist resources and tourist market, analyses the present situation and problems of the development of tourism, probes into Dalian' s tourist image, the strategic thinking and the opening up of tourist products.This dissertation consists two sections: the preface and the main body.In the preface, the author gives a simple account of Dalian' s tourism, reviews the recent study of Dalian' s tourism, and then explains the original intention for the dissertation.In the main body, seven topics are discussed.1.The present tourism condition and assessment of tourist recources. This section mainly summarizes Dalian' s urban survey, including the geographical position ,history, culture and the situation of social economic development, and types and characteristics of tourist resources, etc.2.The superior and inferior analyses in Dalian' s tourism. With the SWOT analysis, this section analyses the strengths, weaknesses, opportunities and threats for Dalian' s tourist development.3.The analysis of tourist source market. This section analyses the overall situation of the tourist quantity, the tourist source classification composition and the traveling motives and consumption structure and so on, then defines its target layers exploited.4.On the positioning of Dalian' s tourism image and overall planning. This section, after analyzing support and effect factors of image positioning, points out urban image, based on the cultural features and market positioning. By investigating Dalian' s urban image, the author offers the thinking of giving prominence to a modern urban and seaside tourism image.5.The total plan of tourist development. Based on the tourism image positioning and features of the tourist resources, this section points out the "comet-style" layout of tourist development, including three large functional districts.6.The opening up of tourist products. According to the support system of Dalian' s tourism image, the development of metropolis and marine tourist products should be conducted.7.Some suggestions on the exploitation of Dalian' s tourist resources.