Guangzhou Olympic Garden

This paper is a case study about alternative on marketing strategy of Guangzhou Olympic Garden. It consists of two parts: the case study and the case analysis.The case study part mainly concludes the developing background, alternative on marketing strategy and selling implementation of Guangzhou Olympic Garden. Besides, the author lists some main problems about extending Olympic brand that occurs after the primary project.The next part analyzes the successful factors of this case in sight of Conceptual Marketing, 4C theory and Market Positioning. At the end, the author proposes the suggestion of brand extension.