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Beijing Olympic Garden

Posted on:2003-03-29Degree:MasterType:Thesis
Country:ChinaCandidate:Y Z DengFull Text:PDF
GTID:2156360065956823Subject:Business Administration
Abstract/Summary:PDF Full Text Request
This paper is a case study about project decision of Beijing Olympic Garden. It consists of two parts: the case study and the case analysis.The case study part mainly describes the market environment,decision problems of Beijing Olympic Garden and the strategy making procedure of ZDH company.In the next part the author proposes the solution of market poison and competition strategy for the project of Beijing Olympic Garden.
Keywords/Search Tags:Olympic Garden, Brand Marketing, Marketing Position
PDF Full Text Request
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