| Real estate has been highly commercialized already. The developer's investment risk is strengthened constantly. Who want to reduce the risk in the project must have enough understandhlg to the market before developing, and make a reservation accurately in earlier stage. Real estate market characteristic becoming varied, experience of brain trust" can not solve market variety and problem of complexity totally. This force enterprise policymaker seek for rational, specialized scrupulous, scientific method come and discern to its huge colony. Carry on investigation of overall market in prerequisite is foundation of the marketing, find out about demand of buyer , direct against these need and carry on detailed analysis and corresponding localization, That is to say the first step is to find market chance from environmental analysis, the second is to confirm the goal target of analyzing from chance, the third is to define behavior characteristic in analyzing from target , measure the market scale of analyzing from behavior. Observing above-mentioned operation sequence could analysis market correctly and seize the opportunity, avoid the risk, create heavier benefit.This text develop recreation garden successful experience of project asthe example with Chengdu Thai health house mainly, this project plan divided into marketing research (Probing), subdivides (Partitioning), priority (Prioritizing), orientate at the time of marketing (Positioning) four stages, through the analysis of a large number of census data of market, subdivide the market, thus lock goal consumers, concentrate marketing on consumer's body of goal hard, succeed in realizing success sold in its house finally. Author of this text want to from successful 4P marketing strategic plan that case made to analyses and announce real estate marketing between market survey and importance of market orientation and present real estate enterprise a normal operation mode.
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