Guangdong Telecom Company Dongguan Branch

This essay is a typical example of Marketing. It consists of two parts: case and case study.In the case part, It gives a general introduction of Dongguan City economy and social, Guangdong Telecom Company Dongguan Branch and other telecom company, the reform of China Telecom. It emphasizes on the public-phone business development of Dongguan Telecom, the competitive situations of Dongguan's public-phone market, the new steps of the public-phone in Dongguan Telecom and so on.And in the case study part, the writer intends to evaluate briefly the Public-phone business development in Dongguan Telecom, and to discover the problems and the difficulties of the public-phone business in Dongguan Telecom. And finally, the writer gives some practical and constructive suggestions in marketing strategy, based on the combination of the practice and the theories in Marketing Management and Strategic Management, such as, the five-power analysis of market competition, SWOT analysis, STP strategy, 4P's marketing mix, competitive response model and so on.