China Telecom Dongguan Co.——Marketing & Investment Analysis

This essay is a comprehensive example for teaching. It consists of two parts, case and case study.In the case part, it is attempted to give a general introduction of the telecommunications industry in China. By making practical surveys and investigations of the socio-economic situation in Dongguan, Guangdong Telecom Co. and its Dongguan Telecom Co., the writer endeavors to emphasize on the current situation, investment, operation maintanence, telecommunications development and marketing of Dongguan Telecom Co. and social economics in Dongguan.And the second part intends to make a statistical analysis of the telecommunication network in Dongguan by combining with practice the theories of financial management, investment management, strategy management, statistics and marketing; to make an assessment of the investment strategy of Dongguan Telecom Co. with the application of economic and investment theories; to make an analysis of the relations between investment and marketing, and of investment returns by analyzing market demands and marketing environment; and summarize market development situation and investment strategy of Dongguan Telecom Co. and finally put forward suggestions.