M Telecom Bureau

This thesis is for teaching and studying purpose and it includes two sections, the section Case Study and the section Case Analysis.In Case Study part, the thesis tells -a true story about how M Telecommunication Bureau has been making market tactics of "Little Smart" PAS business in 2002 by proactively using market-oriented concept, and adopting a new thinking different from only dependent on personal experience in old times, that is a method by compound with internal operation data, me data from marketing research and data from experienced employees. The thesis also introduces die concept about "Little Smart" PAS business, its advantages & disadvantages, technical features and the current development of its in M city and China.In Case Analysis part, it gives analysis on the detailed process of making marketing strategy on "Little Smart" PAS business and recommendations on marketing. Theories of strategic management, marketing and statistics are used and combined with statistics analyzing tools.The key point is how enterprise can make marketing strategy by using statistics analysis and sates forecast, competition analysis to its business.