Domestic Image Industrial Status And The Marketing Strategy Analyzing Of Noritsu In China

Along with the developing of china economic, Ac demand of photo equipment is booming. In 2001 , the total sales arrive to 200000 sets. Annual increase by 100%. Acceding to forecast, in the later 5 years, the digital camera in China market will super pass Japanese market .so to some extent, which can lead the digital consumer trend in china that can hold the good future in this industry in the world. Company with the computers and internet enter more and more average family, the digital market booming, now it's change the consumer habit of taking, store rage, enjoying pictures step by step.Now a lot of the developed countries enter the digital era, but in china is still a big potential market in traditional film market The number can tell us how about china market in now condition, in Europe, one person take 3 rolls film in one year, but now in china only 0.1 roll per year, according to 130000000 person, how do you think about? So that's why Kodak Company decided to make china become the second largest market in the world. Facing the high-speed increase in digital consumer market, it is a big challenge compare to traditional photo market, especial in china market, how about the future competition situation is puzzling.Noritsu is the biggest minilab photo finishing equipment manufacture in the world, which has 50 years history, it provide the varies type of machine to world market and occupied more than 50 percent market Along with the developing of digital technical, make more hi-tec digital photo finishing equipment to be searched and produced. Because the consumer habit changed and a new competition environment provide more opportuties and challenge. The demand will big increase, but because the on tradition between the traditional and digital machine add the difficult of sales.This thesis is according to the camera now condition in our country, and makes enlargements analysis of market, and calculates the development condition of industry, provides the solid basis for the marketing strategy to lays down. By way ofcombination with the marketing strategy, the formulation is gone out a marketing strategy that possesses real application value, its has important meaning to Noritsu company managing china market...