The Diversified Operation Of Zhongxin Co.

Along with China's Entry into World Trade Organization( WTO), We' 11 directly face the globlization competition .which will give us not only new chance, but also more complicated competition environment in the coming year. Facing the new competition situation, how our national enterprises should do?The competition of the future is a competition of the strategy and the whole strength of an enterprise. A good way lowering the operation risk and increasing competitive ability of an enterprise is to carry out diversified operation.The introduction, explanation and comprehensive analysis on the diversification case of the Zhongxin Co. in the dissertation will make us know clearly the necessity and possibility of diversified operation of an enterprise, and make us understand more the successful related factor, such as the choice of the diversified industry, the entry manner and occasion etc. Making us know, to obtain the success of diversification, we must not only make comprehensive analysis on the enterprise' s interior condition and exterior environment so that we can make sure if the enterprise can implement diversified operation, but also consider the enterprise' s characteristics while making the choice of industry.I hope the dissertation can not only provide the method and clue of making diversification strategy for national enterprises, but also make them know the importance of diversification strategy in keeping and improving the competitive ability of an enterprise.