Third-party Logistics Market Analysis And Logistics Enterprise Competitive Strategy - Strategy Selection And Implementation Of Dtw Group

With WTO entry and economic globalization , China becomes the manufacturing base of the world.The Market needs more quickly . safety and stability logistic services.Foreign logistic companies are attarcted by the market of China. Domestic logistic companies are facing the chances and challenges.According to the theories such as Enterprise Strategy. Third-Party Logistics ., Supply Chain Mangement and etc. The author presents the strategic position and objective of the DTW, which was engaged in forwarder services, by means of SWOT & GE Model analysis. In addition, Diversification strategy of developing Domestic express is put forward . To achieve the goals, the important measures are suggested in the end, namely Marketing strategy,System establishment,and Human resource development.