Theoretical And Positive Analysis On Enterprise Competitive Strategy

The arrival of new economic era is changing the environment and the competition rules for enterprise. As players of market economy, enterprises have to focus on and learn about competition. They need to understand the nature of competition as well as theories, approaches and strategic models of competition in order to be good at it and to win advantages. Following the technology development and changes in customer needs, the traditional product oriented competition strategy logic has changed. The new era is in urgent need of new competition strategies to direct the businesses of enterprises.This article combines theoretical analysis with case analysis; qualitative analysis with quantitative analysis based on system science theories. It adopts theories and methods of biology, management science, economy and marketing to study various principles of competitive strategy, it also analyzes various practical cases while the objectives and significance of this study are established and the present trend of international research is summarized. The article endeavors to set up a strategic approach for enterprises which is coped with the contemporary competition environment in order to enrich enterprises' competition theories and to provide a good reference for the enterprises in obtaining competitive advantages. The contents of the article include:1.IntroductionGiving an overview and summary of international researches in competition strategic theories, this part explains the background and sense of the article. Based on the above, it also draws out the analysis framework and methodology of full text.2.Biological model of enterprise competitionWith the analysis of enterprise competition intensions and functions from the aspect of economy and management, the article puts forward four principles namely spontaneous development, exclusion & rivalry, cooperation & symbiosis and innovation & mutation.3.1ntension of enterprise competitive strategy and its basic structureSummarizing the studies of forerunners, the article describes the intension of enterprise competitive strategies, analyzes features of modern enterprise competitions, their strategic thinking as well as strategy evolution rules. On the basis of these analyses, the article puts forward three basic structures.4. Enterprise competitive advantages formation mechanism based on value creationThis part analyses the value space of customers, and describes the 4 dimension sub-spaces of customer values. It clarifies that creation of customer value is essential for companies winning the competitive advantages. The article probes into the competitive advantage formation mechanism on the basis of value creation.5.The planning of enterprise competitive strategyWith the analysis of environment, this part constructs a framework for planning competitive strategies. It explains the key factors to be considered when establishing corporate competitive strategies, which can be referenced by enterprises.6.Enterprise competitive strategy modelsThe article summarizes all kinds of competitive strategies which are adopted by international enterprises. On the basis of this summary and the comparison, the article innovates in new classification of competition strategic models. It puts forward a competitive strategy system based on the value space of customers as well as suggestions for selection of competitive strategy and models.7. Enterprise competition strategic organizationOn the basis of analysis in functions of competitive strategic organization, the article discusses the essential competences of this strategic organization. It elaborates the "value driving mechanism", "competence coupling mechanism" and "lesson storage mechanism" for developing an efficient strategic organization.8.Performance evaluation of competitive strategyThe article studies the model for evaluating the performance of competitive strategies. It sets up three kinds of assessment methods, that is, the method of market share, the absolute evaluation method based on the factors of customer value and the relative evaluat...