Exploration Of The Development Strategies For Chinese Large Prepared Chinese Medicine Enterprises

The prepared Chinese medicine industry, having an independentsystem of intellectual property, undertakes grave responsibilitiesto resist the impact of mult inational pharmaceutical companies onChinese Mainland drugs market and to promote race medicine industryto keep on the development. Meanwhile, large prepared Chinesemedicine enterprises are main forces to develop this industry.Nowadays there are many deep changes in their externa1 businessenv ironment. Compared wi th mult inat ional pharmaceut ical companies,although these enterprises have set up ent ire operating value chainand have some strengths in the prepared Chinese medicine business,they have many weaknesses. These make it important to explore thedevel opment strategies for Chinese large prepared Chinese medicineenterprises.In the first chapter, I briefly introduce the growing experienceof these enterprises.In the second chapter, I diagnose important external situationand environment that these enterpri ses are faced with. Meanwhile,I discuss their developmental foundations built on traditionalChinese medicine science, and analyze their internal conditionstaking thirteen companies for examples. Tben, I apply SW0T analys isto clear the influence upon their development resulting fromchanges in external business environment and to confirm their maininternal strengths and weaknesses.In the third chapter, I plan the deve1opment strategies forChinese large prepared Chinese medicine enterprises. Main contentsof the developfnent strategies are demonstrated as follows: havingtheir business root in the prepared Chinese medicine industry;being establ ished in Chinese Mainland, focusing on the realms inwhich prepared Chinese medicine has advantages, practicingdifferentiation strategy while dealing in core business: practicingappropriate concentric diversification strategy circling aroundthe prepared Chinese medicifle industry.In the fourth chapter, I bring up measures respectively adoptedby government and enterprises to implement strategies.