| Long periods of applies and produces at Chinese Medicines in China, The CM is honored as "Chinese treasure" by foreign country. The CM industry is origined in china traditional medicines and improved by modern technology in last years. With the deepening of revolution and open policy, the industry developed rapidly and formed a new increase point of nation economic. Compared with developed industry of Asian country, for example, Japan and Korea, our weakening is discovered. Faced the situations of WTO, we will decrease the tax rate of foreign trade from high rate to 6%-6.5% on CM industry in 3-5 years, the interior market will open to other country. The intense market-compete is coming on CM, The compete-strategy and marketing strategy of our national enterprises on CM industry is key facts against its survive and develop.Through the case analysis for environment of CM industry and jiangxi bossdarts medicine company, the thesis deeply discuss the survive strategy and market strategy of non-big company of CM industry, and given author's suggestion.At frist, analysis the present components of the CM industry in China in detail. It consists of medicine factory supply chain and sale store. Base onknowledge of Strategy and Marketing theory. Analysis kinds of competed environments among lots of non-big enterprises and combine the study of jiangxi bossdarts medicine company, we will find the suitable developing strategy and marketing strategy. The thesis analyze the industry compete and enterprise's strength and weakening from the angle of marketing-ditch and industry value chain, Proposed the combining strategy of differentiation strategy human-resource exploit strategy and downwards developingstrategy, furthermore, market model of relationship marketing.Hope thesis could help for the development of non-big enterprises CMindustry in China.
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