The Analysis Of The Competition Policy Of Fujian Unicom's CDMA Cellular Network

In recent years,china government has deregulated the telecom industry and has introduced competition to the mobile communication operators. In Fujian province,Fujian Unicom and Fujian Mobile are two oligarchies,plus Fujian Telecom has rolled out PHS (Personal Phone System) to join in the competition.In 2001 Fujian Unicom invested 1,328 million RMB to construct a CDMA cellular network with the capacity of 89.9 subscribers . In this thesis the competition and marketing policy of the brand new cellular network are analysised.The advantages of Fujian Unicorn's CDMA cellular network are low RF emission,high security and quality. The operation management of the Fujian Unicorn's CDMA cellular network can also lower the risk of the investment of CDMA cellular network. Although Fujian Unicom has the cutting edge CDMA technology,the subscriber acquisition is not so good. The CDMA cellular network is vital to Fujian Unicom. It is very important to care about the competition status of telecom industry in Fujian province and the marketing policy. Fujian Unicom should adopt lower tariff,stimulate the usage of subscribers and enhance the marketing channels.Finally,the future development of mobile communication will affect the value chain of the current mobile communication.