Font Size: a A A

Market Analysis And Study On Marketing Strategies Of Mobile Increment Business In Tianjin Unicom

Posted on:2005-11-17Degree:MasterType:Thesis
Country:ChinaCandidate:Z M QuFull Text:PDF
GTID:2156360122487413Subject:Industrial Engineering
Abstract/Summary:PDF Full Text Request
In the competition between China Unicom and China Mobile, China Unicom has no advantages over its counterpart in the single Tone Business competition. Confronted with the incoming third and fourth mobile operation licence certificate and the fierce competition with the foreign dealers of mobile operation, Unicom, after its unimaginable development based on the campaign of expenses, has no other choice , but to be the No.1 mobile operation dealer in China.China has been undergoing the great changes of mobile internet which provides consumers with the interactive and highly individualized service. The various applications of mobile data business are the future orientation to the development of mobile communication. The successful operation of CDMA mobile data increment business in Korea and Japan extends a prosperous future for China Unicom. Compared with GPRS of China Mobile, CDMA has the unparalleled technological advantage. Before the promotion of 3G, CDMA 1X has by now been the most advanced mobile communication network, whose technological advantage is the master card for its market success. CDMA mobile data increment business is not only the magic weapon for Unicom to increase its income, but the key to its successful development. Beginning from the discussion and analysis of the mobile increment business home and abroad, the paper systematically analyzes the characteristics of the mobile data increment business, the market features, the present circumstances, and the future direction for its development. This paper also studies the development of the mobile data increment business in China Unicom with Analytic Hierarchy Process ( AHP) and analysis of SWOT theory, etc., according to the author's long-term practical experience. It also provides the analysis and proposal for the existing problems in the present market through the approach of Asymmetric Information theory in psychology. Based on the thorough analysis, the paper proposes the marketing strategy for China Unicom mobile increment business in the coming years.
Keywords/Search Tags:China Unicom, mobile increment business, Unicom Limitless, CDMA 1X, short messages, SWOT, AHP, chain of value
PDF Full Text Request
Related items