Study On The Function Operation System Of Regional Branch Organization In International Enterprise

The Fuction Operation System of Regional Branch Organization is one of the most important part of modern enterprise, but even by now, there's little study on the respect, this leads to that many enterprises lack of the theory direction about the Regional Branch Office's operation, which increases the blindness and risk as the company build up and manage their regional offices.In view of this, with the collection of many practical materials and the expernence summarize of many foreign investment company founding and managing their Regional Offices, some researches have been done in this paper.First, departure from the basic functions, build up a typcal operation system of regional office.Second, discuss the detail function and analyze the key function of regional organization operation system.Third, according to the need of regional organization operation system, found the organization structure of regional branch office.Fourth, since there have many difficulties in the operation process of regional office so as the management of wholesales market, the risk resistance in operation, and the Branch Office'culture cultivation and the practice of MIS in helping decision etc, we'll have chapters to discuss them specially.Because many maketing channels and sales methods have been touched upon and the organization is very complicate in the international company about consumer goods. So we choose the international company of consumer goods as background, discuss the operation of Regional Branch Organization.