The Study Of Enterprise Life Cycle And Corresponding Management

With the intensifying competition among countries and enterprises in the world, the survival environment of enterprises is worse than ever. The research of enterprises development has gradually replaced the research which cost, profit, efficiency is its subject. After China enter the WTO, competition is more sharper, therefore, maintaining the development of enterprise is the subject. The management of enterprise life cycle of our country is deeply researched that based on theories, such as economics, management and sociology in the paper. The first, the author makes a analysis of the essence of enterprise, then inquires into the conception of enterprise life and enterprise life cycle. Moreover , it expounds the motive power and obstructions of business. Some ways such as: qualitative analysis and quantitative analysis and combination of chart and table are adopted in the dissertation. The article analyses the management of the enterprise life cycle of every phase and expounds effect of technology, production, brand on the enterprise life cycle, it also states clearly its position that technology strategy, brand strategy, production strategy, is how to effect the life cycle management. The paper lists a lot of facts for the causes of the enterprise of long life. Based on these, it also further divides originally the phases of enterprise life cycle, and draws a conclusion that management of enterprise life cycle is how to maintain the persistable development of enterprise in nature, but this need to improve persistly the enterprise of life cycle.It is a basic character by establishing mathematical model and using charts to analyze the objective fact. In the paper, what some models of life cycle are established are based on industry-technology, production and brand in order to use these models to analyze the specific strategic and survival environment. The author holds that enterprise life cycle has three phases: growing phase, mature phase, regenerating and aging phase.Study is a key to improve the productivity of enterprise and hoist the enterprise life cycle. Learning the new technology, enhancing the quality of staff, improving the quality of production, establishing the reputation of brand is the foundation for enterprise's sustained development. In according to the theory of learning-curve, the paper extends its means bystudying continually to last the life of enterprise in every phases of enterprise life cycle.Finally, the article expounds the effect on the sustained development of enterprise, and on maintaining the competitive advantage of enterprise, moreover, it dissects the scale, asymmetric information's effect on the sustained development of enterprise. In according to management life cycle about Chunlan Groups, the paper trys to integrate the theory and practice. In some aspects. Such as innovation of technology, innovation of management, innovation of production, it analyses the growth of Chunlan Groups, Moreover, Use of reference, from the growth of Chunlan Groups, It also points out some problems about management of life cycle in Chinese enterprise and puts forwards a proposal on sustained development of Chinese enterprise.