On Study The Problems In The Marketing Of Life Insurance Company

The study is focus on the defects and counter-measures in the marketing of Life Insurance Company The trails of thought it follows are: revealing defects in such link as conception, system, product, manpower, medium etc. By probing marketing of Life Insurance Company; analyzing the effects that the defects have on the agent, customer, Life Insurance Company and finance of society; then from the organizing, Jibenfa, product, training etc. Seeking the cause for defects of marketing; and coming up with the corresponding measures on the defects.Researches and practices have shown the following defects exist: 1. the unsound conception of marketing ,2.the imperfect "Jibenfa", 3.the ineffective product developing,4.the lack of character , 5.the single of marketing medium ,the backward of cyber marketing. It has been proved that that the causes lie in the unsound systems, the irregular "Jibenfa", the marketing way is simple, the product develop and design is absurd as well. To overcome the defects that exists in the process of marketing , the following policies and measures have been put forward:a) Set up the "consumer satisfaction" of principleb) Develop the creative the products, steady and secure development life insurance product stock certificate.c) Perfect the "Jibenfa" of marketingd) Completely increase a supervisor character of agentse) Positive development bancassurance, enhance the electronic commerce in the function in the marketing.