Analyse And Design The Steel Seamless Tube Marketing Strategy Of The Panggang Group Chengdu Steel & Iron Co.,Ltd.

The CHENGDU Seamless Tube Plant once was a dominance enterprise in the steel seamless tube industry. It went through rough running to be annexed and recombined by the Pan Gang Group, which adapts the development trend of the nowadays steel industry, and it brings the advantage conditions and threatens to the new corporation use them to develop the steel seamless tube industry. In the face of China come into WTO and the factory must move to QIN BAI JIANG borough to adapt the whole construction layout of CHENGDU City. The new corporation have to adjust it's stratagem, which will bring opportunity and risk to the development of its steel seamless tube industry .Under this given exterior environment and inside conditions , it will influence the survival and development of the new corporation that the correct market stratagem of steel tube industry can been drawn or not.The writer use the market theory of Koter.Philip to systemically analyze the exterior environment such as: the steel seamless tube market ,the regional economic movement and the purchase behavior of the steel seamless tube market .Also the Five Forces model is used to analyze the industry and competitor of the steel seamless tube market .The SWOT method is use to evaluate the superiority, weakness, opportunity and threaten about the new corporation .After research a great deal of market datum ,the writer make the subsection of the steel seamless tube market ,then confirm the target market of the new corporation and the new 4P combination strategy .The new brought forward market strategy is making the client as center, EC as assistant tools ,making the needs of the client satisfaction as core ,and actualize product diversity as means .The new market stratagem has a actual effect to the strategetic adjustment and long development of PANGANG Group CHENGDU Iron & Steel Co.,ltd.