Guangzhou Qinjiang Real Estate Company

The text consists of two parts, case and case analysis.Case part gives a detailed introduction of the history background and the organization framework of Qinjian Real Estate Company, Guangzhou, then introduces the marketing strategy of "wan shou ya yuan" project and "zhu Jiang xin cheng" business building project combines of real estate policy and marketing environment. Case part offers a lot of data for case analysis at large.The part of case analysis can be divided into seven parts. The first part use the economy recycle to analyses the real estate surroundings, the second part analyses the economic character of Guangzhou real estate, the third part uses Mr. porter's five power to analyse the competition of Qinjian, and the fourth part uses SWOT to appraise Qinjian Real Estate Company entrying into real estate market, the fifth part uses STP theory to explain the marketing strategy of "wan shou ya yuan",the sixth part use 4P to analyse "wan shou ya yuan" project marketing strategy, the seventh part focuses on the macroeconomic environment of "zhu Jiang xin cheng" business building, and the last part give some marketing decision suggestions for Qinjian Company.