| Guangzhou City Construction & Development group was the first founded real estate company in Guangzhou .After experienced twenty years market compete , City Construction & development group had grow to be the only one state own enterprise of the eight grand real estate companies in Guangzhou .Twenty years passed quickly , City Construction & development group developed from the number one to the only one ,there were many significant things deserved to be study.As a SOE , City Construction & development group how through the marketing strategy innovation to found the compete power of itself? Market fight is cruel ,but when City Construction & development group face the private real estate companies whose have more flexible system and more quickly react speed, what's unique marketing strategy can be used to impede rivals and maintain the advantage ?From marketing innovation to brand strategy used , from the practice and carry out of the integrated marketing spread strategy to STP marketing , till face new playing rule of "mass space time " , the text focus study on the City development group what unique marketing strategy it had and how to carry out the efficient marketing methods in the different compete situation.It is difficult to analysis the change quickly marketing strategy in the limited space . The goal of the study is want through classical actual cases to discover what's soul of the marketing strategy lead the project succeed , and summarized the successful experience for the twenty years actual compete of City Construction & development group.
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