Probing Into The Current Competitiveness And The Countermeasures Of The Tourism Industry Of Guangxi

The theory of competitiveness, a new research field, was initiated by the western developed countries in 1980s. Later, it received worldwide attention. Today the tourism industry has become the largest industry in the world. Meanwhile, the competition in tourism market is getting harder and harder. Under such circumstances, the thesis advocates the research on the competitiveness of regional tourism industry. The goal of this research is to apply the theory of competitiveness to the study of tourism development. The contents of this thesis contain the concept and model of the competitiveness of regional tourism industry, an index system evaluating the competitiveness of regional tourism industry, the analysis of factors influencing the competitiveness of regional tourism industry, the analysis on current competitiveness of Guangxi tourism industry and the study on countermeasures enhancing the competitiveness of Guangxi tourism industry. Among them, the concept and model of the competitiveness of regional tourism industry and the structure of index system are partially initiative. The analysis on promoting thecompetitiveness of Guangxi tourism industry is also somewhat original.The theories concerned in the study mainly involve the law of comparative advantage and the theory of competitive advantage. The main methods used in the study include comparative analysis, qualitative analysis and quantitative analysis.