The Research On Electronic Commerce And It's Conducting Model

As the global economy is entering into information economy era, the knowledge economy has just appeared for a short time. With the development of information technology centering on computer network and pervasiveness of Internet applications, a kind of new commerce model-Electronic Commerce (EC) brings out, develops and rapidly expands in the world. As the primary commerce model in the 21th Century, EC, which is the motive power and a new growth point to the economy development, would yield great revolution and far-reaching impact to all nations and enterprises. How to develop EC is of important strategic meaning to governments and enterprises. As a result, researching on the essence and rule of EC is demanded by all nations and enterprises .Started with the origin and development of the EC, this article takes a series theoretical research on the concepts, characters, functions and social impact of the EC. The four elemental conducting models and developing environment are intensively analyzed and probed on that basis. As to the developing environment, this article analyses the environmental gap between China and the America according to the two countries' practice in EC and puts forward to some counter measures. Facing to the rapid development of EC, we must avert from developing blindly, at the same time, encourage developing environment of EC perfectly as soon as possible so as to win in the information era.