The Discussion On The Development Strategy Of Nanjing Textiles Imp/Exp Corp.,LTD

Textile industry is the pillar industry of our country, and it is universally acknowledged that china is a big country of textile products and clothing import and export. After china is affiliated to WTO, the quota restrictions of textile and clothing will be gradually cancelled, which will greatly prompt the development of our textile industry. With the global economy merging into an organic whole, the enterprises of China are faced with an wider-opened domestic market and an increasingly severe international competition. In order to survive in a long term and develop continuously, the enterprises should study strategic management. The enterprise should establish a strategy, which is adapted to the market economy and leads to.the development of enterprises, to increase the competition capacity of our domestic enterprises in the international market. This essay analyzes the present development condition of Nanjing Textiles Imp./Exp. Corp. LTD, the exterior environment and the advantages and disadvantages of the company according to the models of M. Porter's five kinds' of competition powers, EFAS, IFAS, SWOT etc., then establishes the company's strategy on the basis of the theories of strategic management. The essay is aimed to study the ways to build up the competition capacity of the company, increase the economic performance and promote the company's developmentThis paper's main structure and contents are as following: it introduces the related theories on strategic management and introduces present development situation of Nanjing Textiles Imp/Exp Corp., LTD. It also analyses the interior and exterior environment of the enterprise concretely according to therequirement of making competitive strategy, mainly analyzing the present situation and market future of textile industry, the influence on our domestic textile industry after entering into the WTO, the advantages and disadvantages of the enterprise. Then it establishes the competitive strategy of the enterprise and analyzes the company's general strategy and an concrete investment item. Finally, it gives the suggestion of carrying out the enterprise's strategy by establishing the organization structure, speeding up the capital management, making good use of human resources and developing the enterprise' culture.