Studying On The Sincerity Of The Small And Medium-sized Enterprises Development

With China joining WTO and the arrival of credit economy, improving the Small and Medium-sized enterprises (SMEs) credit condition is of great importance for them to promote its whole quality and synthetical competitiveness, to enhance their abilities to resist the credit risks and financing, and finally develop healthily. The future competition will be more and more fierce, and this should lead to the popularity of blind management, cheating, adulterating for the temporary survival when SMEs face managing difficulty, insufficient development energy and the lack of restriction mechanism, and therefore deteriorating the external environment for SMEs development. So, as to build a fair, orderly competition environment for SMEs, it is imperative for them to develop sincerity and adopt the strategy of sustainable development.This paper divides into three parts. In part one, based on defining the connotation of SMEs and its sincerity, it discusses the importance of sincerely operating for SMEs. In part two, it uses concrete cases of SMEs lacking sincerity to sum up the phenomenon as the overflowing of fake and forged products, escaping and abolishing of debt, and ever-enlarging discredit circle. Through analyzing, it finds out the reason as follows: the decay and insufficiency of tradition morality, the imperfect of political and economic systems and law system, the low qualities of SMEs managers, the short term orientation, the obedience to majority, the local protectionism and the lack of credit system. In part three, combined with the real situation of SMEs, it put forward that improving law system is the prerequisite to set up SMEs credit system, and strengthening law enforcement, strictly treating the credit loser, enhancing public supervising, building the healthy sincerity operating environment to enforce the sense of sincerity operation of SMEs; building normal credit system, using system to restrict dishonest behavior; operating sincerely to enlarge sincerity circle; enforcing credit culture construction, and countermeasures to build strong team.This paper has innovations in selecting issue, making points, and still in concrete studying methods. Firstly, seldom of scholars both at home and abroad from the angle of SMEs analyze the importance of sincerity in competition, more over, there is no systematic analysis of the phenomenon and reason of SMEs lacking sincerity, and the probing of the sustainable development strategy based on sincerity. Secondly, this paper unites the theoretic and practical analysis; it has not only the detailed theoretic .analyzing, but also the practicable countermeasures. Thirdly, conforming to the general law of cognition, this paper probes the commonness and rules from point to aspect, outside to inside, and through many cases. Anyway, through this research, it hopes to shed some light on this field's probing both theoretically and practically.